Cold, Warm, Hot: The Psychology Behind Segmentation of Marketing Funnel Stages
Most agencies get marketing funnel stages and their segmentation wrong because they simply don’t understand people. They understand metrics. They understand CTRs and CPCs. They might even understand “buyer personas.” But what they don’t understand is why those personas exist in the first place. And when you don’t understand that, you’re not segmenting a funnel…you’re […]